Projects
GGP National Tours & Special Events
Back to School Tour 2010 "Shop 'Til You Rock"
Captivating on the second busiest shopping time next to holiday, "Shop 'Til You Rock 2010" is a highly-anticipated, high-profile in-mall concert series and promotional program held exclusively at over 100 GGP malls during the summer of 2010.A live, on-mall concert series held at over 100 malls rocks teens with performances by the hottest local and national bands. Teens experience the full rock star treatment through live events at each mall – packed with cool activities, national and local sweepstakes and on-site promotions.
With a celebrity spokesperson, GGP Malls along with our national partners and retailers are aligned with the most talked-about, blogged-about and tweeted-about teen concert series of the year.
These fully integrated on-mall concert events enable marketers to connect with teens through their passion for shopping and music, while garnering national brand awareness.
2010 Shop 'Til You Rock Sponsors:
To see a list of participating malls and their event dates, download this PDF.
Please contact Lisa Debow at lisa.debow@ggp.com for sampling and activation opportunities for this exciting event.
