Projects
Annual Santa Visits
The annual visit to the mall to meet Santa is a holiday tradition. The seasonal photo sets become the focal point of the mall's holiday celebrations. Promotions surrounding shopping and Santa offer brands extensive exposure during the mall's highest traffic times.
Over 150 GGP Malls nationwide feature Santa Sets and receive approximately 1.75 million visitors annually. On average, 10,000 people wait in line for an average of 23 minutes to visit Santa. Of those shoppers, approximately 66% buy something in the mall, spending an average of $23.20 on each purchase.
Brand activation, whether advertising, sampling, product placement or a combination thereof is a great way to reach a targeted audience and successfully communicate your brand's message to thousands of consumers who are in a buying state of mind.
For more information on sponsorship opportunities please contact Lisa Debow at Lisa.Debow@ggp.com
PHOTO GALLERY
