Events, Promotions & Sampling
With a portfolio of over 150 malls in 41 states, GGP provides many venues for highly targeted and memorable events and promotions. Our experiential events create emotional associations with your customers, providing opportunities for immediate feedback and long-term brand-to-buyer relationships.
With GGP you get:
- A built-in audience
- Key properties in top markets
- Properties that best match your target demographic
PAST EVENTS PROJECTS
Click a project title to see details:
Samsung Experience
Red Carpet to REDBOOK
PUMA Seaport Sponsorship
Nintendo Wii Summer Tour
Cooking with Philly [Philadelphia Cream Cheese]
Cotton Fabric of Our Lives [Cotton, Inc.]
EA Games Lounge [EA Games]
Lexus Ride and Drive [Lexus]
NASCAR Street Tour [Ford Motor Fund]
Paranormal State Mobile Tour [A&E TV]
CAPABILITIES
Events, Promotions & Sampling
GGP National Tours & Special Events
Pop-Up Retail
Local Mall Sponsorships
Email/Web Marketing
Seasonal Opportunities
The sole purpose of alliance marketing is to come to common ground in the understanding of the nuances and value of each partner's brand equity to serve the mutual-success of a marketing program. For many years, Cotton Incorporated has enjoyed such a partnership in General Growth Properties as we have worked together to accomplish the consumer marketing communications goals for the Cotton brand.
Vice President, Consumer Marketing – Strategic Alliances
Cotton Incorporated
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